Digital Marketing Creates Brand Engagement
Successful campaigns amplify the brand and messaging across multiple channels and platforms. We create integrated channel plans that efficiently allocate media budget where your customers are and where your message will stand out. From traditional media to digital marketing, we enable brands to engage with a unified voice so that brand campaigns can cut through the clutter across marketing channels.
Decades of passive marketing have given way to active marketing. Today’s always-on consumers are inundated with countless channels in our digital world. Marketing automation, including demand generation, focuses on building and nurturing key prospects in order to build customer loyalty for the long-term
Demand generation focuses on first, qualifying and ranking prospective customers. Next, demand generation is a relationship builder, it nurtures a selection of qualified leads and moves them through the sales process. Unlike traditional marketing, demand generation must be strictly aligned with sales, so the process for the consumer is seamless. Demand generation is a process of continuous refinement, there’s opportunity for constant measuring and optimization of results over time.
Is your brand lost in the blue abyss known as Facebook? Not sure if the “#” symbol is a hashtag or a pound-sign? Don’t worry, we’ve got you covered. Social is a critical component for a brand’s success because social is where customers are spending time. Today and tomorrow’s consumers are constantly sharing their favorite brands on social media platforms. They’re on Facebook, Instagram, Twitter, Pinterest, Vine, and if you’re not—you’re irrelevant to them.
Through social marketing, we craft your brand story to engage and increase your brand’s social following. We activate and leverage partnerships and relationships with influencers and advocates to grow the buzz. We showcase your brand personality and give consumers a reason to become ‘friends’ with your brand. Off and online, a brand that is social, is a brand that’s worth talking about.
If you want to efficiently compete directly with your top competitors, the place to start is online marketing. Some will say there’s no faster way to bring in new customers who have a clear need than paid search. Through research and testing, Sparxoo builds your paid digital advertising account so that you’re able to reach the right customers, at the right time, and in the right places. We target the optimal target audience that will enable your business to grow.
Paid search traffic converts for the simple reason that the customer tells us exactly what he/she wants. We provide measurable ROI that fits with your company and brand goals.