Brand Strategy Enables Great Performance
Brand positioning expresses what makes your company distinct by communicating unique, market-relevant attributes to gain consumer mindshare. We clarify brand messaging, creating a cohesive core set of messages that articulates how the brand stand outs, and why it matters to consumers.
Competitive differentiation is a key component of a brand’s competitive advantage. Consumers are inundated with choices of high-quality brands, so it’s no time to be quiet and bashful about what makes your brand great. Today’s brands level up with an ever more aspirational and differentiated positioning and messaging that connects directly with the highest priority target audiences.
It’s your brand. It captures the essence of your company and the mission. It’s what people will talk about and how you will be referred to. It’s your brand name and your brand identity. And it’s kind of a big deal. We connect compelling brand positioning strategy with a powerful brand name and tagline. Then, we create a total brand identity for a brand essence that will resonate with customers.In creating a brand that is memorable, you must also create a brand name and tagline that is distinct. We screen your brand name and tagline to make sure you stand out both competitively and legally. Working together, we will identify the appropriate trademark classes and geography for your legal screening. Our brand trademark lawyers will then conduct a comprehensive trademark search for your short list brand names for legal viability.
Sparxoo specializes in turning customer data into actionable brand insights. Our depth and breadth of market analysis capabilities extends from digital analytics to secondary market research to focus groups to non-traditional ethnographic research.
We have the capability to extract brand insights from your target audience and to develop brand campaigns that get results. We believe in using data metrics to track outcomes, make adjustments and stay current so that your brand resonates and engages with your target customers.
We believe that anything is possible. Innovation workshops inspire big thinking to unlock new brand territory. An innovation workshop is a great way to kick off a branding initiative. We have also customized series of creative and strategic workshop activities to help clients define their goals, assess the opportunity including how to differentiate from competitors, identify any internal cultural or systemic challenges, and inspire and evaluate ideas. We invite multiple stakeholders to the workshop for internal alignment and inspiration. In some cases, we have even included outside experts and customers to expand workshop thinking. Innovation areas include product, customer experience, marketing, or organizational innovation. Workshops are a fun and creative way to activate innovation and new ways of thinking for your brand..